FamiClean Water Heater – Urban Women Edition 2025

A series of brand films created for FamiClean, using warm-toned lighting and rotating camera movements to precisely capture the heater’s bold presence and refined texture. From the rhythm of each shot to the sculpting of light and shadow, the film flows with a restrained yet powerful atmosphere—elevating the appliance from a simple tool to a symbol of taste in everyday life.

一支為 FamiClean 打造的系列形象影片，以暖調光影搭配鏡頭旋轉的視覺語言，精準勾勒熱水器的強烈體積感與內斂質感。從鏡頭節奏到光影雕塑，全片流瀉著克制卻內含張力的氛圍，讓家電不再只是工具，更是品味的日常象徵。