CHUFUNYU 2023 Official Commercial - ROCKY

On — the rhythm of life. Off — the continuation of refinement. Centered around the theme of the switch, this film transforms a simple gesture into a visual rhythm. Through minimalist shots and clean transitions, it showcases the intuitive operation and modern elegance of CHUFUNYU’s signature water heater. Each switch-on marks a gentle start to comfort; each switch-off reflects a deep respect for design and everyday detail.

開，是生活的節奏。關，是質感的延續。

本片以「開關」為核心設計語彙，透過極簡鏡頭與節奏切換，呈現熱水瓶操作的俐落直覺與設計美感。每一次啟動，都是貼近生活的開始；每一次關閉，都是對細節與日常的敬意。